We are in the midst of seeing a tradition form: Light Up Sanford.
It’s the moment right before the fourth quarter, when roughly 93,000 fans hold up their cell phone lights while the Redcoat Band plays Krypton. It’s been happening for two years and got its start in a way that other traditions haven’t: through social media.
From YikYak to Facebook, from Twitter to Sanford Stadium, social media is what got Light Up Sanford off the screen and into reality.
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